6 Top-Notch Practices for a Successful Ecommerce Website

An online business opens the door for numerous profitable opportunities. However, you cannot unsee the mammoth competition it brings along. Your brand competes with the local sellers and international giants such as Amazon and others. Thus, it is crucial to emphasize every detail of your ecommerce website. 

In this blog, we have highlighted 6 practices to yield the best results from your online business

Keep it Simple

Does your website have a simple home page? If not, get a customized ecommerce website design which attractive and straightforward. Many studies on consumer behaviour conclude websites with simple home pages have a higher conversion rate. 

If your home page is cluttered, it will distract the visitors from your CTA and product buttons. These two should be the prime focus on a home page, and excessive distractions can negatively affect consumer behaviour. 

Have a Search Bar

Having a search bar is as crucial as having simple home page layouts. Most ecommerce solutions suggest brands have a search bar irrespective of the number of products the brand offers. So whether you sell 5, 50, or 500 products, your home page should have a search bar to facilitate searching specific products from the menu.

However, ensure that every product in the menu is labelled correctly, enabling the visitors to land on the right search results.

Get the Best Web Hosting Service

Investing in a premium hosting platform for your ecommerce website is one of the first steps in enhancing the conversion rates in the long run. Going for a cheap web hosting service will lead to delays in loading, errors, and glitches. Many consumers studies state that a one-second delay in page loading can cause a 7% loss in conversion rates and 16% less customer satisfaction. If your website delays loading for 2-3 seconds, your business is in trouble.

Thus, hosting your website now on the best ecommerce platform will prove to be an excellent investment in the long run.

Reduce Steps in the Checkout Process

As a visitor makes up their mind to buy a product/s, the following process should be as simple as a cakewalk. It is your job to make sure to keep the checkout process simple. With every extra step while checking out from an ecommerce website, the chances of the consumer abandoning the transaction increases. A survey on consumer behaviour stated, 28% of consumers skip buying from a website if the process is complicated or lengthy. 

Do Not Force the Buyers

Here, we are specifically discussing creating a profile when they check out from your website. There is nothing wrong with encouraging them, but do not coerce them. As discussed in the previous point, keep checking out as simple as possible. Let the consumer buy things as a guest, i.e. even without a profile. 

Send Reminder Emails

When a consumer sets up a profile, you can track all their activities on your website. If they have added one or more products to the cart, but have not completed the process yet, send them reminder emails highlighting the products in their cart. Of course, not doing so makes you lose a good amount of revenue. On the other hand, when a prospect has spent time on your website and added product/s to the cart, it indicates their interest. A simple reminder email will revive their interest, and many of these prospects will complete the checkout process. 

Final Words

Starting an ecommerce website is easy, but sustaining is a task as you compete with numerous small and giant brands online. However, the right strategies help you in taking your brand towards success even amongst the biggies you are competing with.