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Why do you need an e-commerce website

If you are afraid of heights, avoid looking at graphs showing ecommerce growth in this decade. The Indian ecommerce sector is predicted to grow to roughly 200 billion USD by 2020, up from 38.5 billion USD in 2017. Many causes, such as the rapid increase in the number of cell-phones and internet users, are driving this expansion. Furthermore, the global pandemic played a role in this. Adoption of smartphones and implementation of 4G and 5G technology for connectivity purposes expose customers to online buying by providing an uninterrupted, seamless experience. According to 99Firms' Ecommerce Statistics for 2020, ecommerce will account for more than 95 percent of all purchases by 2040.

In its early years, ecommerce's capabilities were fairly limited. Ecommerce has evolved to satisfy people's different wants and has altered retailing by making online purchasing more convenient for customers. Customization, improved return policies, and increased integration are just a few of the innovations that have swept the world of ecommerce by storm. So, if you're still unsure about the future of ecommerce, these patterns will show you that it's not just growing quickly; it's here to stay. And you, too, may benefit from these ecommerce innovations in your business to ensure consistent growth of your online store. To take your ecommerce business to the next level in the next years, make use of an ecommerce platform that allows you to easily create your store and reach out to your customers. Here are some of the reasons why you should have an ecommerce website for your company:

Simple to set up with lower costs and overheads: 

Opening an ecommerce store is substantially less expensive than establishing a physical store. You don't have to acquire or lease premises, and there are no overhead costs such as electricity bills, housekeeping, transportation costs, or staffing requirements. You may run your online ecommerce store from the comfort of your own home. In an ecommerce arrangement, you don't have to buy/manufacture and store all of the things you offer; instead, you can take orders and have them delivered directly to the client. In any case, you will save money, resulting in more reward with less risk.

Your store will be 24x7

One of the biggest benefits of having an online store is that customers can browse your products, check whether the desired item is in stock, and shop at your store 24 hours a day, seven days a week, and you won't lose sales because it's late at night or early in the morning, which will increase orders. Your ecommerce website is always open and accessible to your consumers.

 

Global presence

Having an ecommerce website is a fantastic method to build your brand and expand it internationally. In addition to the foregoing two benefits, unlike a traditional store, an ecommerce store has no geographical or time constraints. This allows you to sell your products all over the world and expand your reach. You can tailor your marketing strategy to your customers' needs and put a premium on the customer experience. As a result, your brand will be more well-known, and more people will be aware of your firm and products.

 

Your website, your rules

Having an ecommerce website has numerous advantages in terms of dealing directly with the consumer journey and user experience. You may change the style and feel of your store as you choose, express your company's story, add photographs and videos of products as you wish, and divide things into distinct categories with product descriptions using a customized website. You have the option of providing free shipping and deciding on your return or refund policy. You can set the price of your goods and give various discounts to entice clients. This list goes on and on. The point is that with your own ecommerce website, you are in charge and may experiment with what works best for you because there are no fixed restrictions to follow, unlike with a large marketplace. You don't have to be concerned about a competitor's product being shown next to yours.

 

Customers’ Trust

Trust is an important aspect in every organization, but it is especially important in the case of an ecommerce website. People used to be wary about making purchases online, but their confidence has progressively grown. This, however, is dependent on a variety of circumstances, such as an SSL-certified website, which gives customers the impression that they are using a secure web-browser and server connection. Integrated Payment Gateways play a critical role in gaining customer trust since they provide assurance that they will not be defrauded. Mentioning your correct contact information, as well as your privacy and return policies, makes a difference. Millennials are more likely to shop online if they are surrounded by smartphones and internet. Make sure your ecommerce site is suited for mobile devices to make your store more accessible to a wider audience. 

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