What is Digital Marketing?
One can find the best definition of Digital Marketing on Wikipedia which states that “Digital Marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium”
There is a plethora of digital channels which are available in today’s world and with internet penetrating almost 60% of the world’s population with India, China and United States topping the list; these digital channels play a very crucial role as they catch a massive number of eyeballs. Any product or service would love to position itself over such a medium as it would receive a wide coverage and awareness over such a platform.
What Digital Channels are used for Digital Marketing?
Since the internet has been evolving at a lighting speed, so are the Digital Channels over which Digital Marketing can be done. Some of the most effective and widely used Digital Channels over which Digital Marketing is done are Search Engines (e.g Google, Bing, Yahoo, Baidu and Yandex have the maximum share globally), Social Media (e.g Facebook, Twitter, LinkedIn etc), Blogs, Online Advertisements, Affiliate Marketing, E-Mails and Mobile Applications.
With so many options available, it requires a deliberate action plan with respect to choosing the correct channel for Digital Marketing. Choosing of the appropriate channel for Digital Marketing is driven by factors like what is the target audience, whether it is B2B or B2C sales, what geography and demography is the product or the service being targeted at etc. For example LinkedIn will not be used as a channel to promote an E-Commerce business, rather gaming platforms and other Social Media platforms would be used to gain a higher traction and relevant eyeball catches.
Why is Digital Marketing done?
Digital Marketing purely through its vast reach is the way forward in promoting a service or a product. With the penetration and eye ball catch that is offered by the internet, Digital Marketing should be used as a tool to generate awareness and traction. Apart from vast reach and eye ball catch there are numerous reasons or advantages, not limited to, for doing Digital Marketing,some of them have been enumerated below:
- Cost Effective
- Measurable through proper analytics
- Get to know your audience
- Get to know the target area/interest area for your product or service
- Highly Flexible or easy to modify
At Digigarage, we understand our client’s business in detail in order to understand their key focus areas and we then proceed ahead with the campaign creation part after which we identify the channel that will be used for promotion. We lay special emphasis on selection of the correct platforms which would be used for promoting a campaign. The entire campaign for Digital Marketing is designed in a manner so as to leverage the complete benefits of Internet Marketing.