SEO(Search Engine Optimization)
What is SEO?
SEO (Search engine optimization) is an organic and free method of building traffic on your website through search engines. Every search engine has its own algorithms and standards for ranking a particular website in its search results.
How Does SEO Work?
SEO helps your business by providing your website better ranking on various search engines. SEO provides an effective digital presence, more traffic on website, and better leads to your business.
While it is a necessity to spend on marketing in today’s competitive market, but it is always smart to create asset if you are eyeing for a long-term Business Strategy. SEO is nothing but an asset building exercise for your brand and product in today’s digital world.
A good SEO is like a recipe and as every recipe needs adequate and quality ingredients, time and commitment, SEO also goes through the similar process.
Some of the basic ingredients for SEO are as follows:
- Effective key words
- Title Selection
- Back Links
- Words In Links
- Reputation which comes through engaging content
How often does a brand needs to do SEO?
SEO is not one time activity. For any long-term business, it is always advisable to run a good quality SEO which will fetch cost effective and long run results.
If one attains a good ranking, it doesn’t mean they should stop doing SEO. Every day thousands of business are listed on web and a consistent fight to reach the top ranks goes on. Moreover, the search engines also keeps changing their algorithms. Hence, to keep a track of the trend and your websites’ ranking and keeping in mind some key factors like outdated content, industry competitors, backlinks, search engine algorithms, SEO needs to be performed on a continuous basis.
SEO is always best when worked with combination of certain activities as any search engine like Google, Yahoo, Bing etc. takes a holistic approach while ranking a site.
Some such important activities to be taken up are:
- On Page SEO activities
- Off Page activities
- Violations and prohibitions
At digigarage, we have highly experienced team handling SEO activities in a strategic fashion to achieve strong results in faster time.